du and Four Introduce the UAE’s most affordable 4G LTE smartphone

Press release

Published January 6th, 2016 - 08:48 GMT

FOUR S500 The UAE s Most Affordable 4G LTE Smartphone copy

As part of a strategic partnership, UAE-born mobility brand ‘Four’, which is distributed by axiom telecom, and telecommunications company ‘du’ have announced the launch of the country’s most affordable 4G LTE enabled smartphone.

Available for only AED 299, the Four S500 is the UAE’s most economical 4G LTE smartphone, offering unprecedented value through its advanced software and hardware specifications. The exceptional value presented by the home-grown brand’s first 4G LTE handset is further bolstered by competitively priced special data plans provided by du (more details at www.du.ae ).

The Four S500, which is powered by MediaTek, the leading fabless semiconductor company, is available nationwide at all axiom stores, axiom’s partner retailers and distribution network, as well as at all du shops across the UAE.

Fahad Al Hassawi, Chief Commercial Officer, du, said: “It is our vision to offer the best mobile broadband experience at affordable prices to our customers. The new Four S500 device will encourage smartphone users in the UAE to migrate from legacy 2G devices to the much faster and technologically advanced 4G LTE, allowing them to experience a network speed of up to 150Mbps and unparalleled HD voice quality. Our partnership with axiom is part of our relentless efforts to help residents enjoy the experience of high-speed mobile connectivity through our wide network.”

The S500 is sleekly designed with a 5-inch touch screen display made of high-grade materials. The device comes pre-loaded with Android 5.1, a powerful Mediatek Quad Core MT6735M processor to allow for a smooth user experience, 1GB of RAM, and 8GB of ROM. The smartphone also features a sharp 5MP primary camera, enabling users to capture memorable moments in fine detail and vivid clarity.

Faisal Al Bannai, Founder and CEO, Four, said: “The UAE has progressed rapidly in its telecommunications infrastructure over the past three years in line with smart city objectives. This is evident with the high penetration levels of 4G connectivity across the nation, and the launch of numerous online initiatives.”

“We believe that everyone should be able to reap the benefits of the nation’s technological advancements in online services. To make this possible, we have launched the S500 together with du, offering customers the 4G experience on a powerful device and at an unbeatable value,” Al Bannai added.

In line with its commitment to offer the best mobile broadband experience in the UAE, earlier this year du become one of the few operators in the world to start deployments supporting LTE-Advance (LTE-A) or 4G+ devices. du effectively demonstrated LTE-A with 900 Mbps over its LTE network at GITEX 2014. Moreover, du conducted the Middle East’s first 10 Gbps live 5G demo at GITEX Technology Week 2015.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.