DSF 2012 proves a grand success for Eros Group

Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Candy, TCL, BenQ and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East had a highly successful DSF 2012 across its 29 outlets and leading electronic chains in the UAE.

Mr. Niranjan Gidwani, Deputy CEO of Eros Group said, “DSF has always been one of Dubai’s most well promoted events and this year was no exception. We had seen a tremendous growth for Eros Group’s business in this year’s DSF as compared to 2011 and that’s because innovation is a key feature of DSF every year and we strive to introduce new elements into our core characteristics of shopping, making it unique and even more exciting for our customers every year.”

The Eros Group’s overall business grew by 52% during DSF 2012 as compared to DSF 2011. Among its well renowned brands, Samsung alone attained a staggering 49% market share in Flat Panel TV business while Eros Group in conjunction with all the brands it represents in flat panels; gained a market share of close to 60% during DSF 2012 which proves highly competitive.

Additionally, in the Samsung smart phones and mobiles category, Eros Group has sold double the number of phones it sells during a normal month. This inclines the Samsung mobile market share to well above the 30% mark. Moreover, in the refrigerator category, Hitachi has grown by an impressive 36% while the Eros Retail Division by an exceptional 31% in the overall value during DSF 2012. It has also recorded 26% growth in flat panels and an astounding 140% growth in mobiles, particularly Samsung. TCL has grown substantially and has taken up almost 40% of the OEM share of the LCD & LED market.

During DSF 2012, Eros Group presented unbeatable offers via raffles to win couple packages to dream destinations and exciting promotions with the latest products and appliances from the electronic giants. A lot of the excitement and buzz stemmed from Samsung giving away 4 Samsung Homes, Hitachi - 5 Japan Trips, TCL - 10 3D LED TVs, and Candy - 3 Milan Trips while Eros Digital Home gave daily a Galaxy Note and Samsung SMART TV. The Eros Group Brands in total gave 86 remarkable prizes valued at over AED 500,000.

Mr. Niranjan Gidwani, Deputy CEO of Eros Group concluded, “We are extremely happy with the performance, positive outlook and results of this year’s DSF. Eros Group will continue to remain progressive throughout 2012 and keep our customers enthusiastic with the latest trends and innovation from our prominent brand portfolio.”