Drive with Confidence: Nissan Elevates Safety with Cutting-Edge Innovation

Press release
Published February 24th, 2023 - 01:33 GMT

Drive with Confidence: Nissan Elevates Safety with Cutting-Edge Innovation
Blind Spot Warning.
Highlights
The world wants to know when autonomous driving will be safe enough to be widely rolled out.

‘How far away are driverless cars?’ is a popular online search phrase. The world wants to know when autonomous driving will be safe enough to be widely rolled out. Though artificial intelligence behind the wheel is probably at least a decade away, companies like Nissan have been integrating machine learning into their state-of-the-art vehicles for a while now.

The latest incarnation of that technology is to be found in the company’s Nissan Safety Shield® 360. This set of protective features employs the most innovative computing in the spatial awareness field to provide drivers with the opportunity to safeguard their experience. A combination of cameras, radars, and sonar technologies ensures car operators remain vigilant throughout the drive and assist swiftly and efficiently as soon as danger is detected. 

The six technologies that form Safety Shield® 360 are Automatic Emergency Braking with Pedestrian Detection - tracking vehicles and crossing pedestrians; Lane Departure Warning 

to reduce unintentional lane changes; High Beam Assist - monitoring oncoming traffic, automatically switching to low-beam headlights if a vehicle is detected and returning to high beams when needed; Blind Spot Warning - this alerts drivers to blind spot happenings; Rear Cross Traffic Alert - monitors moving vehicles, pedestrians, or objects that may be out of sight; and Rear Automatic Braking - detecting stationary objects behind to avoid a rear collision.

Nissan’s entire range of cars available in Dubai, Sharjah and the Northern Emirates is equipped with Nissan Intelligent Mobility features, including Nissan Safety Shield® 360, with exact specifications varying per product grade. This is a symbol of the care and attention the brand pays to passenger well-being. Nissan’s approach to developing its autonomous drive technology is focused on ensuring a high degree of real-world safety and delivering a comfortable and secure experience on every journey. Its ultimate aim is to bring the dream of driverless vehicles to life while prioritizing safety above all else.

For more information and to experience the latest in Nissan’s innovation, customers can present themselves at the nearest Nissan of Arabian Automobiles showroom in Dubai, Sharjah or the Northern Emirates. It’s also possible to visit Nissan-dubai.com or dial 800-NISSAN (800-647726) to speak with a sales representative today.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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