DIB Launches New Campaign Offering Customers the Opportunity to Win up to 10Kg Gold

DIB, the world’s first Islamic bank and the largest in UAE, announced the launch of its ‘Win up to 10KG Gold’ Campaign, offering customers across the UAE the opportunity to win prizes worth a total of 10 kilograms of gold. The campaign reflects DIB’s focus on rewarding loyalty and strengthening long-term banking relationships.

DIB ‘Win up to 10KG Gold’ campaign is all about adding a sense of reward and anticipation to day-to-day banking. Running from January until June 2026, the campaign is open to both existing and new Individual and Business Banking customers, allowing them to earn entries into the draw simply by increasing their average balances in Current and Savings accounts (CASA) during the campaign period, or starting a new salary transfer relationship with DIB, or when they conduct foreign currency transactions domestically or internationally. 

DIB will award prizes equivalent to 10 kilograms of gold, including grand prizes totalling 6 kilograms of gold and special prizes equivalent to 4 kilograms. At the end of the campaign, six grand prize winners, including three Individual and three Business Banking customers, will each receive a cash prize equal to the value of 1 kilogram of gold. In addition, 400 customers will each receive a cash prize equal to the value of 10 grams of gold, with multiple draws scheduled throughout the campaign period.

Speaking about this campaign, Sanjay Malhotra, Chief Consumer Banking Officer at DIB said: “Through our ‘Win up to 10KG Gold’ Campaign, we are rewarding customers for deepening their relationship with DIB while encouraging positive financial behaviours such as saving, planning and managing money with confidence. By creating more ways to participate across everyday banking, we aim to deliver an experience that is engaging and accessible for our customers. As always, our focus remains on delivering Sharia-compliant products and services that are transparent, simple and aligned with our customers’ long-term interests.”

The ‘Win up to 10KG Gold’ campaign builds on DIB’s strong line-up of recent reward-led initiatives, including the Dream Bigger campaign and the Fiesta 50 Golden Jubilee campaign, as well as the relaunched DIB XTRA Salary Transfer proposition. Together, these initiatives underscore the bank’s continued commitment to valuing loyalty, delivering distinctive banking experiences and offering meaningful, Sharia-compliant services that genuinely support customers’ financial aspirations over the long term.

To learn more about the campaign, visit www.dib.ae