Deerfields Mall Launches Summer Campaigns for Back-to-School and Abu Dhabi Experiences

Deerfields Mall, the community retail destination in Al Bahia, Abu Dhabi, has launched two summer campaigns, bringing together back-to-school shopping offers, children's activities, and a raffle linked to attractions across Abu Dhabi as families prepare for the new school year.

The “Back-to-School” campaign runs until 13 September 2026, while “Abu Dhabi – The Place to Be” continues until 27 September 2026. The campaigns are designed to support families with school preparations while providing opportunities to take part in activities and explore destinations across the emirate.

Back-to-School Festival

The Back-to-School Festival is taking place on Level 2 of Deerfields Mall, with activities and offers available daily from 10:00 AM to 10:00 PM, under the theme “Big Brands. Best Prices.”

Participating retailers are offering promotions on school essentials, including backpacks, stationery, uniforms and footwear, from regional and international brands.

The campaign also includes Kids Arts and Crafts sessions in partnership with HIDIY, giving children an opportunity to take part in supervised activities while families complete their back-to-school shopping.

Abu Dhabi – The Place to Be

The “Shop. Win. Explore Abu Dhabi.” promotion is running alongside the Back-to-School campaign and continues until 27 September 2026. Shoppers who spend AED 100 or more at any retail, dining or entertainment outlet across Deerfields Mall can enter the raffle draw.

Ten winners will receive prizes that include access to a selection of Abu Dhabi attractions, including the theme parks on Yas Island: Ferrari World, Warner Bros. World™, SeaWorld® and Yas Waterworld, as well as Louvre Abu Dhabi, the Natural History Museum, Zayed National Museum, Emirates Park Zoo and Yas Plaza. Winning families will also receive a complimentary dining offer at Zaman Beirut.

Nabil Essakouti, General Manager of Deerfields Mall, said: “For families, getting ready for the new school year means making sure the essentials are covered while keeping children engaged during the summer. These campaigns are designed to make that experience easier for our customers, with school shopping, activities and family experiences brought together at Deerfields Mall. The Abu Dhabi promotion also gives our customers an opportunity to explore the emirate’s attractions and spend time together as a family.”