Central Trade and Auto announces the opening of the submission window for the Lexus Design Award

Press release

Published October 26th, 2014 - 05:09 GMT

Lexus

Central Trade & Auto (CTA), the exclusive dealer for Lexus in the Kingdom, recently announced the opening the submission window for its renowned global creative design contest, the Lexus Design Award, which will remain open until November 3, 2014.

Lexus Design Award challenges designers from across the world to solve pertinent issues through design. Constituting an opportunity for young innovators to showcase their works while receiving feedback from world-renowned professionals in the area of design, the 2014 competition received 1,157 submissions from 72 countries between August and October 2013. At the conclusion of the contest, a total of 12 winners were selected, whose submissions were evaluated based on the depth of their message and its relevance to the overall theme, in addition to the individuality of their approach and the effectiveness of the solutions proposed to the outlined issues.

Organized in collaboration with Design Boom and Design Association NPO, the web-based contest encourages creative design in the arenas of architecture and product and fashion design, with "Senses" chosen as the official theme for the 2015 contest and potential participants are able to register through the website: http://www.designboom.com/competition-submission/?contest=204299%27. The theme is fundamentally connected to the Lexus brand experience, as the design process of a Lexus vehicle seeks to cater to the five senses, beginning with the unique aesthetics, the sound of the meticulously engineered engine, and luxurious feel of its interior and the subtle scent of its environment.

CTA acquired the dealership rights to the Lexus brand in 2007. The brand itself is considered the highest-selling globally in the arena of luxury vehicles due to its advanced features and continued streak of innovations. CTA offers its customers a wide range of choices within the Lexus lineup that meet all tastes and mindsets, in addition to offering stellar customer services.

Background Information

Markazia

Markazia Was established in 1999 as the Toyota distributor of Jordan. Operations include Automobile Sales, Service and Parts.

Supported by five dealers spread over the Kingdom, 2 service centers and a parts depot, Markazia strives to bring you quality and service worthy of the Toyota name.

TOYOTA is a name that translates quality and value for money.

As a brand, Toyota has proven itself to be of superior quality, in its vehicles, services and production systems. Each one of its wide spectrum of vehicles is a leader in its class.

Company Profile

Lexus

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.