The Content Factory joins the PRGN

THE CONTENT FACTORY has joined the Public Relations Global Network (PRGN) representing the Middle East. The PRGN is the world's fourth-largest network of independent public relations agencies.

The PRGN, which now includes 42 member agencies across the world, brings a combined 330+ years of agency principals experience, 900+ employees internationally, US$110+ million combined annual revenue.

"The Content Factory is proud to be selected among PRGN’s list of elite agencies," said Layth Dajani, Founder and CEO of The Content Factory. “We believe in the power of partnership and with PRGN we have gained partners across the globe. This is a big step in the right direction."

The invitation-only membership assures only the best of the best are involved. Member firms are required to meet stringent selection and performance requirements. All agencies operate independently with a focus on entrepreneurial leadership. The network however, works together efficiently and flexibly enough to meet the highest standards. Network offices include the United States, Central and South America, Europe, Canada, the Pacific Rim, South Asia and the Caribbean.

Established in Dubai in 2003, THECONTENT|FACTORY in an integrated marketing agency with deployable solutions across the Gulf Cooperation Council (GCC) region, the Levant and Egypt. The company specilizes in building campaigns that fuze marketing disciplines such as PR, social and media, direct and digital marketing, production and activations for B2B and B2C purposes.

Clients include SanDisk, global leader in flash memory storage, Gemalto, world leader in digital security, MEC (Magnetic Emissions Control) for fuel efficiency, VIPERA Cosmetics, the Institute for International Research (IIR), cashU e-commerce payment solutions, ITS technology solutions and Dell SonicWALL network security solutions.