Chevrolet celebrates 100th Anniversary With Sponsorship of the Emirates Classic Car Festival
Press release
Chevrolet
To celebrate its 100th anniversary, Chevrolet is sponsoring the fourth Emirates Classic Car Festival to be held in Downtown Dubai from December 1-3, 2011.
Chevrolet was founded by racing pioneer Louis Chevrolet 100 years ago and commemorated its centennial on November 3, 2011. The Chevrolet sponsorship of the Emirate Classic Car Festival is a fitting tribute to mark a century of iconic Chevrolet designs.
As part of Chevrolet’s sponsorship, there will also be a special Centennial Award for the Best Chevrolet on Show at the Emirates Classic Car Festival.
The Festival will showcase a wide array of classic cars and motorcycles, including a number of vintage Chevrolets, and will be visited by thousands of classic car enthusiasts from the UAE and across the Middle East.
To be held on Emaar Boulevard in Downtown Dubai and overlooking Burj Khalifa, the world’s tallest building, this year’s Emirates Classic Car Festival is set to be a special event as it falls on the same weekend as the 40th UAE National Day.
“Chevrolet has played an influential role in the region’s automotive history ever since the first Chevrolet vehicles were introduced to the Middle East in the early 20th Century. So we are delighted to sponsor the Emirates Classic Car Festival, which celebrates the rich automotive heritage in the region and is a natural fit to honor the legacy of Louis Chevrolet,” said John Stadwick, President and Managing Director of General Motors Middle East.
The Emirates Classic Car Festival is organized by Emaar Properties in association with the Automobile & Touring Club of the United Arab Emirates (ATCUAE) , the UAE Ministry of Culture, Youth and Community Development; and under the patronage of the 'Fédération Internationale des Véhicules Anciens' - the world-wide authority for historic vehicles.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “The Emirates Classic Car Festival is one of the popular lifestyle events that attract thousands of spectators from all over the region to Downtown Dubai, described today as ‘The Centre of Now.’ Bring a carnival-like ambience to Emaar Boulevard, the event complements the wide array of UAE National Day activities to be hosted by Emaar in Downtown Dubai. We are honoured to partner with the leading names in the industry for the event, which underlines the strong appeal of Emirates Classic Car Festival.”
Over the last century Chevrolet has helped to blaze a trail across the Middle East by revolutionizing transport, shortening travel times and opening up vast areas of previously inaccessible desert interior.
Stadwick added: “Chevrolet’s success was built on the cornerstones of value, reliability, performance and expressive design. Today, Chevrolet continues to represent these same qualities and more.”
The Emirates Classic Car Festival will serve as a rare opportunity to witness elegantly designed automobiles that have weathered the test of time and chart the evolution of the automotive industry. The colourful parades that are a must-see attraction of the Emirates Classic Car Festival draw in festive crowds.
The festival will open on December 1 at The Palace – The Old Town Roundabout on Emaar Boulevard at 3 pm. The classic cars and motrobikes will be displayed at the venue.
At 7.30 pm, the venue will witness the flagging off the 33rd Dubai International Rally, the final round of the 2011 FIA Middle East Rally Championship. On December 2, the UAE National Day, the closing ceremony of the Emirates Classic Car Festival will be held at 4 pm, with prizes to be distributed to various winners.
The display of classic cars and motorbikes will continue through December 3, adding to the pageantry of the Downtown Dubai Parade to mark the UAE National Day. The parade, at 4 pm, will have four themed floats that represent the traditional culture and heritage of the UAE; the country’s achievements and its iconic monuments; the cultural diversity of the country; and a tribute to the country’s progress.
Emaar Boulevard will also host the closing ceremony of the Dubai International Rally at 5 pm. The classic cars taking part in the Emirates Classic Car Festival will later be displayed at The Armani Pavilion, to coincide with the Gala Reception at 8.30 pm.
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Background Information
Chevrolet
At Chevrolet, we do more than just move you. We drive you toward new possibilities. It's a promise that enables us to keep you safe and connected on the road. Along the way, we constantly challenge the status quo and change the ways people move throughout the world. After more than 100 years of persistence, ingenuity and making every mile count, we remain driven to helping you Find New Roads.
General Motors
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General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.
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