Careem Accelerates Middle East Ride Sharing With Network and Contact Center Services From Orange Business Services
Press release
The Orange contact center solution enables Careem to reduce fixed voice costs and route calls.
Orange Business Services has signed a contract with Careem, the MENA region’s leading ride-hailing company, to provide network and contact center services. A start-up now valued at more than US $1 billion and the only tech unicorn in the Middle East, Careem is rolling out its services across key markets of the Gulf Cooperation Council (GCC), as well as in Egypt and Jordan.
Careem was created in the Middle East in response to specific regional transportation challenges. For example, in Saudi Arabia half of the population is unable to drive. At the start of operations in 2013, Careem opened in a new city every three months. Today, by using the Orange Business Services flexible IP network with a digital call center solution, the company can open up in a new city in just one day.
Careem’s customers order a car service from a digital app, and the company can manage calls from customers easily and cost effectively, regardless of where they are physically located. The customer can track the progress of their driver in real time via the Careem App and make payments automatically without having to worry about carrying cash.
The three-year contract includes network services to connect Careem’s corporate offices in Cairo, Dubai and Paris seamlessly. In addition, the Orange contact center solution enables Careem to reduce fixed voice costs and route calls.. The company started with two call center agents and today has grown to more than 400 agents managing over 10,000 calls a day from more than 80 cities across 13 countries in the region.
“Orange Business Services has exceeded our expectations with their ability to match our demands for agility and speed, and they also bring our company the added advantage of local expertise and presence that our business needed in the region and beyond. We look forward to continuing our dynamic growth with Orange at our side as our trusted partner,” said Qasim Ahmed, CIO, Careem.
“Careem is an outstanding example of a visionary company that is transforming and disrupting an entire industry. We have leveraged our local presence and regional resources to support Careem’s tremendous growth in the Middle East. We are now moving toward developing a global relationship with them to deliver additional services in the spirit of meeting their fundamental needs for speed, reliability and flexibility in each of their new global markets,” said Luc Serviant, vice president, Middle East and Africa, Orange Business Services.
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Background Information
CAREEM
Careem is the technology platform for our region. A region of over 600 million people that extends from Morocco to Pakistan, Turkey to Sudan. It’s an area of the world that up until now, has largely missed out on the transformational power of the internet revolution – but through its ambition and focus is catching up fast. Half of the population are under 25, and the same amount are connected to the internet yet only a small proportion have bank accounts, access to public transport and critical infrastructure.
Orange
Orange Jordan is one of the 29 subsidiaries of Orange Group, a leading telecommunications operator in the world that ranks in the top ten among its competitors.. Orange Jordan is an international brand with a local spirit, applying globally acquired experience to initiate and maintain a digital transformation of the country that will lead to greater opportunities at shared socioeconomic prosperity for its people. It has an expanding customer base of more than five million, a network of around 1,800 dedicated employees, and more than 55 branches.
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