Canon Showcased Cinema Technology at Saudi Film Confex 2025

Canon Middle East and Türkiye participated in the Saudi Film Confex 2025, held from October 22–25, 2025, in Riyadh. The company showcased its Cinema EOS lineup and debuted the C50 cinema camera in Saudi Arabia.

This marked Canon's first participation at Saudi Film Confex, the region's leading platform for film industry professionals. The event convened global and local filmmakers, production houses, and industry decision-makers, with this year's edition drawing over 60,000 visitors and more than 120 exhibitors representing over 20 countries.

"Canon was proud to participate in Saudi Film Confex 2025 and support the Kingdom's rapidly growing film and content creation industry," said Binoj Nair, B2C Business Unit Director, Canon Middle East & Türkiye. "By showcasing our Cinema EOS technology, including the debut of the C50 in Saudi Arabia, we aimed to empower local filmmakers and content creators with professional imaging solutions that bring their creative visions to life. Saudi Arabia's commitment to developing its film sector presents exciting opportunities, and Canon remains committed to being a trusted partner in this journey."

Canon’s booth featured the company’s comprehensive cinema and broadcast solutions. The exhibition highlighted Canon’s Cinema EOS ecosystem, including the C400, C80, C500 Mark II, and C300 Mark III cinema cameras, complemented by professional cine lenses such as the CN-E Cinema Zoom lenses and Cine Flex lenses.

Visitors explored Canon’s hybrid imaging solutions, including the EOS R5C, EOS R5 Mark II, and EOS R50V, alongside the XF605 professional camcorder. The display demonstrated Canon’s comprehensive range of solutions for filmmakers, content creators, and broadcast professionals across different production scales and budgets.

A masterclass titled “Canon in the Cinematic World: Exploring Camera Ranges & Lenses for Independent Filmmaking & Content Creation” was conducted by Salem Fahad, a Kuwait-based certified cinematographer and Canon content creator. The session showcased the capabilities of the C50 camera for filmmakers and content creators, offering hands-on insights into Canon’s cinema technology and its practical applications for independent productions.