Canon captures Dubai with a unique perspective

Canon Middle East, a leader in imaging solutions today, announced the launch of its exciting collection of consumer products in the region at a special event held in Dubai. 

Hosted under the creative theme of ‘#ComeAndSeeMyArabia’, Canon unveiled  its latest collection including hero models such as the EOS 750D, 760D and M3, PowerShot models such as SX710 HS and SX530HS, Legria models such as HF R66, HFR R68 and HF R606 along with PIXMA photo printers.

As part of the launch event, Canon invited ten social media influencers from the Middle East region and in association with Gulf Photo Plus, a leading photography institute, organised an exciting photo tour of Dubai. Attendees visited distinct locations in the city and captured Dubai with a unique and creative perspective putting the newly launched cameras through its paces.

Some of the areas visited included the rustic lanes of Bastakiya in Bur Dubai, the chic and funky Box Park along Al Wasl Road, the awe-inspiring iconic skyline of Sheikh Zayed Road and the vibrant Deira fish market. The city tour was spread over two days and also included a session capturing the golden hour of sunrise and sunsets as well as a parkour stunt that provided great content for the photographs.

The two-day activity concluded with a photography exhibition hosted at the GPP headquarters where the photographs clicked by the attendees were displayed for viewing.

“Canon’s brand promise is to help people realise the power of image. The new range of products demonstrates Canon’s unparalleled expertise in imaging and reflects the innovation and uniqueness the company strives for, to provide the best technology to its users,” said  Hendrik Verbrugghe, Marketing Director, Canon Middle East.

“Most of the time, in the hustle and bustle of life we often overlook, and at times, take our surroundings for granted. At Canon, we want to help consumers enjoy their cities in all its glory. The ‘#ComeandSeeMyArabia’ campaign embodies this spirit, and urges every one to acknowledge the beauty of their world around,” added Verbrugghe.

Acclaimed photographer Katarina Premfors, who guided and gave the attendees photography tips during the two-day event, supported the unique campaign as she felt Dubai has more to offer than just skyscrapers.

“Photography is all about observation; seeing things which we otherwise tend to miss. There are several places in Dubai that allow you to experience the city like never before. I hope Canon’s campaign inspires everyone to explore their creative sides and discover unique elements of their cities,” said Premfors. 

Taking the #ComeandSeeMyArabia campaign to the next level, Canon will also launch a city guide based on the Dubai tour which will contain rich editorial content such as photography hints, tips and inspiring imagery of Dubai. The guides will be hosted online on the Canon Middle East website and will be available for downloads.

The products that were launched during the event include:

• The EOS 750D and EOS 760D–two new high performance DSLR cameras designed for hobbyists and entry-level photographers. Featuring a new 24.2 MP sensor with a fast 19 point AF system, both models combine superb quality results alongside enhanced connectivity. The EOS 760D also includes a top LCD panel and rear dial - giving additional creative control for considered, more impactful photography

• The EOS M3 – a new powerful Compact System Camera that delivers advanced performance in a compact body, with superb image quality even in low light, from a 24.2-megapixel APS-C type sensor

• The PowerShot SX410 IS – a new powerful compact superzoom camera designed to capture any situation life brings - combining an incredible 40x optical zoom and 80x ZoomPlus technology in a small bridge style body.

• Boasting an intuitive body design with unique Zoom and Shoot Rings, the PowerShot N2 lets users shoot from any angle and capture picture-perfect selfies. Creative Shot mode automatically produces different artistic effects with every picture taken, making the PowerShot N2 the ideal camera for spontaneous creative expression.

• The PowerShot SX530 HS, PowerShot SX710 HS and PowerShot SX610 HS - Canon’snew compact superzoom cameras offer users true flexibility in photography. The PowerShot SX530 HS includes an 50x optical zoom and 100x ZoomPlus technology, while the PowerShot SX710 HS packs in a 30x zoom and the PowerShot SX610 HS an 18x optical zoom, to ensure all subjects can be captured in exquisite detail.

• IXUS 275 HS – a slim and stylish IXUS with a metal body, designed to fit effortlessly into your pocket - featuring a 12x optical zoom, Canon’s HS System, a 20.2 MP CMOS sensor and Wi-Fi with Dynamic NFC.

• The LEGRIA HF R68, LEGRIA HF R66 and LEGRIA HF R606 arethree new camcorders designed for easy, high-quality shooting of favourite family moments. Combining Canon’s Full HD video system and a 32x optical zoom lens with an advanced 57x zoom, as well as fast and slow motion recording modes, the new models provide an easy solution for everyday video recording. Plus, with Wi-Fi and NFC connectivity, it’s easier than ever to share and safely store precious moments captured in movies. The LEGRIA HF R68 also includes a newWide Attachment lens, helping fit more in to the frame – perfect for group shots or holiday vistas.

• Two new professional photo printers from the PIXMA Pro range, the PIXMA PRO-10S and PIXMA PRO-100S. Featuring a 10-ink pigment system, the PIXMA PRO-10S is ideal for semi-professional and serious amateur photographers who produce professional quality colour and monochrome photos up to A3+. The PIXMA PRO-100S uses an 8-ink dye based system, and is aimed at entry level professional photographers who are looking to print high quality, vibrant colour images up to A3+