Cadillac unveils Le Mans Livery with Mobil 1™ brand as Primary Sponsor

Press release
Published May 21st, 2025 - 05:53 GMT

Cadillac unveils Le Mans Livery with Mobil 1™ brand as Primary Sponsor
Cadillac unveils Le Mans Livery with Mobil 1™ brand as Primary Sponsor

Cadillac welcomes the Mobil 1™ brand as its primary sponsor of the No. 101 Cadillac Wayne Taylor Racing V-Series.R ahead of the 24 Hours of Le Mans. The livery features the iconic Mobil 1 logo across the sides and front of the blue and white Hypercar – symbolizing a powerful collaboration in motorsport excellence.

“Mobil 1 and Cadillac Racing are dedicated to pushing the boundaries of performance and innovation in motorsport,” said John Roth, vice president, Global Cadillac. “We’re excited to welcome the Mobil 1 brand as the primary sponsor of the No. 101 Cadillac Wayne Taylor Racing V-Series.R for the 24 Hours of Le Mans."

With the 93rd edition of this legendary race approaching, Cadillac Racing looks to contend for the overall victory while showcasing its all-new livery featuring the Mobil 1 brand. Earlier this year, the Mobil 1 team announced an extension of its technical alliance with Cadillac Hertz Team JOTA in the FIA World Endurance Championship (WEC), further solidifying its role as the Official Motor Oil of Cadillac Sports Car Racing.

“Le Mans is the ultimate proving ground in motorsport, and we’re proud to support Cadillac’s ambitions through our continued technical partnership,” adds Tony Esposito, Strategic Global Alliance Manager, on behalf of the Mobil 1 team. “This new livery reflects what our work with Cadillac is all about – performance, passion and pushing boundaries. We’re thrilled to see it come to life on track at Le Mans, where our legacy in motorsport continues.”

While at Le Mans, Cadillac Racing will contest the twice-around-the-clock race on the 8.467-mile course incorporating public roads with a four-car factory program lineup that features drivers who have accumulated 21 Le Mans podiums.

Cadillac Racing is in its third season of WEC competition, which includes the 24 Hours of Le Mans among eight races, with the No. 12 Cadillac Hertz Team JOTA V-Series.R driven by Alex Lynn, Norman Nato and Will Stevens and the No. 38 Cadillac Hertz Team JOTA V-Series.R driven by Earl Bamber, Sebastien Bourdais and Jenson Button.

The No. 101 Cadillac Wayne Taylor Racing V-Series.R driven by Ricky Taylor, Jordan Taylor and Filipe Albuquerque and the No. 311 Whelen Cadillac V-Series.R driven by Jack Aitken, Felipe Dragovich and Frederik Vesti are full-season IMSA WeatherTech SportsCar Championship contenders in the Grand Touring Prototype (GTP) class competing as the Nos. 10 and 31, respectively.

Cadillac Racing earned a third-place finish at Le Mans in 2023 after a 21-year hiatus and qualified second and third in 2024 with a best finish of seventh among its three-car contingent.

The Cadillac V-Series.R, powered by the purpose-built 5.5-liter DOHC V8 engine, marks the third-generation Cadillac prototype racecar and the brand’s first hybrid electrified race car. Co-developed by Cadillac Design, Cadillac Racing and chassis constructor Dallara, the racecar represents the fifth generation of the V-Series, incorporating key Cadillac V-Series production car design elements such as vertical lighting and floating blades.

Motorsport provides a testbed for the Cadillac and Mobil 1 brands to transfer knowledge and technology between racecars and production vehicles.

The performance, durability, and efficiency of systems tested under extreme conditions directly influence the design of Cadillac production vehicles — delivering innovation, power, and reliability to customers.

Background Information

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world. 

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.

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