Cadillac CELESTIQ Show Car: Personal Connection

Press release

Published July 14th, 2022 - 04:51 GMT

Cadillac CELESTIQ Show Car: Personal Connection

Through a creative collaboration, each CELESTIQ created will evoke a personal connection with every customer.

Highlights

Today, Cadillac shared a final preview of the CELESTIQ show car ahead of its reveal later this month.

Today, Cadillac shared a final preview of the CELESTIQ show car ahead of its reveal later this month. Rooted in heritage and advanced technologies, each CELESTIQ will be hand-built1 to exacting standards at a special facility at General Motor’s Global Technical Center in Warren, Michigan.

Through a creative collaboration, each CELESTIQ created will evoke a personal connection with every customer.

“Every CELESTIQ will be instantly identifiable as one of a kind, giving each client a personal connection to Cadillac’s newest flagship,” said Erin Crossley, design director, Cadillac CELESTIQ. “With Cadillac reimagining the future of American luxury, we are entering an era of limitless possibilities and the future of design.”

Follow General Motors Design on Instagram to see the CELESTIQ show car in its entirety for the first time on July 22, 2022, at 9 a.m. ET. CELESTIQ availability will be announced at a later date.

1. Assembled of globally sourced parts.

Background Information

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.