Burgan Bank’s “Crush It!” sponsorship hails great success

Burgan Bank’s latest strategic sponsorship of the “Crush It”! seminar concluded successfully, and highlighted the important role that social media plays in helping companies across Kuwait communicate with their audiences. The event, which took place at the Salwa Al Sabah ballroom, served as an interactive platform to share best practices using social media for businesses, entrepreneurs and individuals.

During the event, attendees were engaged directly with asking questions that shed light on how social media has created an environment where communication, collaboration and coordination exist without barriers. Social media is rapidly changing the way that individuals consume information and journalists report news, and as a result, communications is rapidly shifting to online mediums through the development of creative content, consistent interactivity between organizations as well as their audiences, and identifying influencers and conversations that brands should be part of.

The “Crush It”! seminar also covered a wide range of topics that included, building personal brands through social media, how to grow and nurture businesses through digital communications, the data that social networking provides in order to identify and map out trends and as well as financial opportunities, sound marketing strategies, and leveraging social media to develop strong stories for companies to communicate to their audiences. In social media, the conversation, in whatever form, is the building block and the connecting point that ensures a successful communications strategy, and would eventually yield positive results.