Brocade revolutionizes IT economics with subscription-based pricing for network infrastructure

The pay-as-you-grow aspect of Brocade Network Subscription is particularly well-suited for the migration to cloud IT architectures, as it is the most agile option among acquisition models, such as capital purchases and leasing. While organizations of all sizes look to the cloud for different reasons – from improving business processes and application availability to introducing new, value-added services – they all view the ability to quickly address changing internal and external customer needs as a fundamental business requirement. 

At the center of this transition is the network, which now must be cloud-optimized at all points to fully support cloud-based applications and services. In fact, IDC predicts that the migration to public and private clouds will shape network requirements and become a $1.4 billion market in 2011. With so much at stake, organizations must find new ways to maximize existing IT investments and reduce costs, especially in light of budget constraints. 

Building upon its heritage of developing high-performing data center fabrics, Brocade is continuing to drive innovative cloud-optimized networking technologies to help its customers transition smoothly to a virtualized, services-on-demand state. With the introduction of Brocade Network Subscription, Brocade is advancing cloud adoption by providing customers with a flexible acquisition option that helps them adapt to the demands of the cloud. 

“As a leader in networking solutions that support virtualization and cloud optimization, we are pushing the innovation envelope on both the technical and business front,” said John McHugh, CMO of Brocade. “Brocade Network Subscription is the ‘virtualization’ model for infrastructure procurement. With Brocade Network Subscription, customers can turn on vast amounts of networking capacity, from high-end routers to wiring closet switches, without any upfront capital costs. The monthly subscription is a small portion of what the purchase costs have been historically. Just like application virtualization, this innovative approach allows organizations to acquire network capacity with little risk, while helping them scale up and scale down in line with their month-to-month needs.”