Study by British Airways reveals travelers’ top technological innovations Online Check-In Soars to New Heights

In a study carried out by British Airways including over 2,000 travelers, online check-in has been voted the best travel innovation.  The top five technological innovations, heralded for greatly improving the traveling experience, are online check-in, electronic tickets, the option to choose your seat online, mobile boarding pass and kiosk check-in.

Savvy travelers’ love the option of checking in online as it saves time, avoids hassle with baggage, and enables them to rest easy before their flight.  For those catching an early flight or worried about long queues, nothing beats checking in early and heading straight to the gate when you arrive at the airport.

Commenting on the research findings, Frank Van Der Post, British Airways’ managing director of brands and customer experience, said: “It is clear from this study that customers appreciate the brilliance of self service. Online check-in is fast, convenient and easy.  All our customers can check in online at ba.com, download the British Airways’ smart phone application, use mobile boarding passes and e-tickets, and select their seat for no extra charge up to 24 hours before departure.

“More and more travelers are using these services to make the start of their journey as enjoyable and stress free as possible,” said Mervat Alfy, British Airways commercial manager in Egypt. “At British Airways, the comfort of our valued customers is our top priority.”

Looking to the future, participants in the study also threw down the gauntlet to the industry with a wish list of further innovations.  Nearly one in five travelers (18 per cent) said they would like to fly in an airplane with a panoramic roof, while 10 per cent opted for a special ‘child-zone’ with nannies on board.