Bringing the Immersive Entertainment Experience Into Your Home With LG

Home entertainment in most households centers around the television, and with staying indoors being the norm of the times, it comes as no surprise that television viewership has recently increased significantly. In the absence of the possibility to visit cinemas or attend sporting events and concerts, an upgrade to your home entertainment system with a top-of-the-line smart TV could be the ideal choice.

Designed to deliver stunning picture quality and immersive sound, alongside AI-enabled features, LG’s extensive range of OLED TVs incorporate advanced technologies to instantly deliver an elevated audio-visual experience. Combined with 4K, and in some instances, even 8K resolution, the latest televisions bring movies, sports and gaming to life like never before.

Combining OLED’s technology to create perfect blacks and with more than eight million self-lighting pixels that can control their own luminance in each display, LG OLED TVs deliver stunning levels of contrast which bring out the richness in every image.

AI-Powered Cinematic Experience

An optimal viewing experience is powered by an intelligent processor that uses a deep learning algorithm to analyze content and heighten picture and sound quality. The 2nd generation α9 (Alpha 9) Intelligent Processor is optimized for the television, delivering clarity with exquisite detail, vibrant color and more depth presented in every image. It has double the amount of noise reduction steps versus dual core processors, significantly suppressing noise and enhancing the image. The advanced algorithm within the processor also improves the clarity of images to render clean, sharp pictures.

Acoustically, the processor is equipped with AI Sound which analyzes the source of the sound and optimizes its quality. It is also able to replicate rich virtual 5.1 surround sound from 2.0 channel sound sources, creating a clear flow of sound effects.

In addition to operating as a viewing device, LG allows the consumer the convenience of controlling the television with the simple use of their voice, to easily access apps including streaming services and even control other smart appliances in the house using LG ThinQ AI technology.

Designed for Gamers

With stellar picture quality and newly added gaming features, LG’s OLED TVs are ideal for serious gamers, delivering the most seamless, immersive big-screen gaming experiences available today. As the first TV manufacturer to offer NVIDIA G-SYNC® compatibility, LG expands the capability of its TVs to provide a flawless gaming experience without screen tearing or other distracting visual artifacts.

With unparalleled variable refresh rate and ultra-fast response time, LG OLED TVs also deliver the extremely low input lag of expensive desktop gaming monitors. LG’s latest OLED TV models support a variety of popular HDR formats that further elevate the gaming experience. Users can play compatible titles in dynamic HDR10 or Dolby Vision (at up to 120 frames per second for Full HD content), taking advantage of HDMI 2.1 specifications such as auto low latency mode (ALLM), enhanced audio return channel (eARC), and variable refresh rate (VRR).

Prioritizing health, LG OLED TVs even help maintain eye comfort by emitting 29% blue light, much lower than the 50% minimum standard, allowing for prolonged gaming sessions. The Eye Comfort Display certification, from trusted international testing lab, TÜV Rheinland, verifies that LG OLED TVs offer adjustability for blue light content, are flicker-free, and provide exceptional image quality and immersive viewing from any angle. LG OLED screens meet every TÜV testing criterion, including wide color gamut and HDR.

These premium features of LG OLED TVs and more are designed to transform and elevate the experience of entertainment at home. For more information, please visit: https://www.lg.com/ae/oled-tvs