Bridgestone’s GCC tyre safety campaign stopped off in Bahrain

Press release

Published April 25th, 2012 - 04:52 GMT

Mall goers learning about proper tyre care and maintenance at the Bridgestone ‘Tyre Safety and Eco Station’ at the Bahrain City Centre in Manama

The Bridgestone ‘Tyre Safety and Eco Station’ roadshow stopped at the Bahrain City Centre and run its education and awareness campaign on Tyre Safety, from Thursday 19^th to Saturday 21^stApril.

The TSES multi-purpose station was located in the Galleria of the mall and was opened to the public every day from 2PM to 10PM.

The campaign, which is touring the GCC with its second annual roadshow, aims to promote Tyre Safety and eco-friendliness for the sustainability of future and current generations, by increasing awareness on the advantages of driving a vehicle that is in a suitable condition and with the correct tyre air pressure.

The campaign was endorsed by Bahrain’s Ministry of Interior, General Directorate of Traffic, and personnel from the Bahrain Traffic Police were present for the three days and gave their support to the educational activities.

Children accompanying their parents also participated and enjoyed the drawing and entertainment activities at the Kids Area of the stand.

The 2012 Bridgestone “Tyre Safety & Eco Station” campaign has already visited Qatar and will continue and tour the other GCC states over the next few months, moving next to Kuwait in June.

Background Information

Bridgestone Corporation

At Bridgestone, our dream is to become a truly global enterprise and to establish the Bridgestone brand as the undisputed world No. 1 brand in both name and substance. Across the globe, our entire team is focused on achieving this goal.