Bidaya Corporate Communications launches Digital Marketing Department

Bidaya Corporate Communications - the largest Jordanian public relations (PR) and event management agency - has launched a Digital Marketing Department, enabling clients to connect with their target audiences through more platforms than ever before. Taking its 360-degree PR efforts to the next logical level, Bidaya’s dynamic Digital Marketing Department will support clients in their efforts to build thriving relationships with their customers, employees, stakeholders, and the media, wherever they are found.

The newly-formed Digital Marketing Department will deploy online campaigns on behalf of Bidaya clients, utilizing the right platforms and technologies to engage effectively with potential consumers. Through the use of targeted advertisements featured on Google, YouTube, relevant websites, popular mobile applications, and more, Bidaya will be able to significantly increase brand visibility, driving traffic in the client’s direction and converting trackable, easy-to-monitor online leads into customers.

“Over the past decade, Bidaya has made a name for itself by fueling our clients’ relationships with the general public,” said Raed Nimri, Director of Client Servicing and PR Advisory. “The people of today’s world want to engage with brands that can offer a sense of familiarity and that can address them according to their needs and preferences. Through our Digital Marketing Department, we are now capable of helping our clients meet their customers halfway, putting them in the sight of anyone using digital methods to seek out their services.” 

The Digital Marketing Department will operate in collaboration with Bidaya’s five other established departments, namely Consultancy, Media Relations, Strategic Content, Event Management and Social Media.