Be moved like never before with the all-new Hyundai Azera

Press release

Published October 20th, 2011 - 06:07 GMT

Hyundai Azera

Juma Al Majid Est. - the sole distributor of Hyundai Motors in the UAE - officially launched the all-new Azera in Dubai and Abu Dhabi, in an event that had everyone waiting to catch a glimpse of the ground-breaking vehicle.

Peeking interests of shoppers in the Dubai Mall, Dubai and Marina Mall in Abu Dhabi, the car was displayed for two days with no logos, where people were asked to guess the car for a chance to win. At the launch, the cars were covered while excitement was generated through entertainment that included a live competition, electrical violinists and a raffle draw. People started swarming to find out what all of the hype was about, when the cars were finally revealed through a count-down to the big unveil. Nobody walked away empty handed with gifts that reflected Hyundai’s dedication to safety first.

Khaled Issa, COO of Juma Al Majid Group, said, “We wanted people to ‘Be moved like never before’ with a launch of a scale that has never been done before that coincided perfectly with the brand-new Hyundai Azera. The new vehicle is the result of years of research, development and testing so it was only fitting that we presented it to heightened anticipation from the crowd. The spectacle created at the venues gave the due justice that the Hyundai Azera rightfully deserves.”

The premium large sedan with technology-rich features for enhanced comfort, convenience and safety is sharper looking and more graceful than ever. Outside the Azera’s ‘fluidic sculpture’ accentuates the ‘premium wing’ frontal image and ‘eagle eye’, high-intensity discharge xenon headlights in a wider vehicle with a longer wheelbase. The new car boasts a wide panorama sunroof, top quality Nappa leather seats, front seat cooler and ventilated seats, high-quality suede interior, smart key and an electronic parking brake.

Inside, the new Azera comes with a six-cylinder, 3.0-liter engine built on an all-aluminum body, which minimizes weight and utilizes a roller chain drive system that significantly reduces engine noise levels. The Azera rides on MacPherson struts up front and a multi-link suspension in the rear.

All in all, the new Azera is safer with a cutting-edge chassis design that absorbs and distributes crash energy throughout the body. Key structures have also been reinforced with ultra-high tensile strength for even better crash protection. In addition to a reinforced body, the Azera comes with a suite of high-tech safety systems, including the Electronic Stability Control (ESC) and Tire Pressure Monitoring System (TPMS) that ensure the equipment is in check. Also in place are nine airbags – including a driver’s knee airbag – and a new seat-back structure to minimize neck injury.

“Things already look promising with the influx of interest we have seen from customers in the region for the car. We expect sales figures to reflect this and look forward to moving our customers like never before, making sure that they are safe until they get there,” concluded Issa.

Background Information

Hyundai Motor

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.

Company Profile

Juma Al Majid Group

Born of one man's vision, enterprise and drive, the Juma Al Majid group of companies had a modest start in the year 1950. After the passage of half a century, Mr. Juma Al Majid, founder and chairman, still remains the guiding light and inspirational force behind the organization's phenomenal success.
His simple but highly effective philosophy of satisfying customers, small or big, through a mix of honesty, integrity and social awareness has become ingrained in all aspects of the business and is truly responsible for the group's unrivaled success.
During the early years, the organization was primarily involved in trading activities. As the Emirates strengthened themselves into a single nation, a pressing need was felt to diversify in to other areas of commercial activity to contribute to the fledging nation's economy. For this, heavy investment was undertaken in the core sector of construction which has in the long run benefited both the country as well as the group.
Juma Al Majid partnership ventures' operate in the fields of shipping, construction, food-Imports, general trading, travel and other industries. The group is also active in financial investments and portfolio management across the region and globally.
With the growth of Dubai as the commercial hub of the region, the group has emerged a strong leader in all fields of its endeavor and is poised for even greater challenges and achievements that await it in the future.