Be the first to meet Nissan’s all-new “Tekton”: tune in live on 9 July

Press release

Published July 6th, 2026 - 05:54 GMT

Be the first to meet Nissan’s all-new “Tekton”: tune in live on 9 July

Nissan is gearing up for the highly anticipated world premiere of the all-new Nissan Tekton on 9 July 2026. Set to arrive as an exciting new addition to Nissan’s SUV and crossover lineup in the Middle East and worldwide, the global reveal will be livestreamed directly from India - the vehicle's primary manufacturing and launch hub.

Customers, media, partners, and automotive enthusiasts are invited to be the first to see the debut of Nissan’s bold new crossover. The live broadcast marks the official unveiling of a vehicle engineered to bring Nissan’s “One Car, One World” philosophy to life ahead of its rollout across more than 40 international markets.

Event Details:

Date: Thursday, 9th July 2026
Time: 10:00AM GST
Livestream Link: https://www.youtube.com/live/UvacwgKJZGk

The livestream will give audiences a front-row seat to the full reveal of the all-new Tekton, highlighting its bold design, advanced technology, and everyday comfort.

While manufactured and engineered in India as a strategic global production hub, this versatile crossover is built to meet the dynamic needs of drivers across the Middle East and beyond.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.