Azizi Developments Embraces Digital Transformation to Enhance Customer Experience

Press release
Published November 4th, 2019 - 12:41 GMT

Azizi Developments embraces digital transformation to enhance customer experience
Syed Mahsud Ali, Chief Information Officer at Azizi Developments
Highlights
Azizi Developments, a leading private developer in the UAE, underlines its commitment to innovation and customer centricity, propelling its digital transformation journey further by implementing leading technologies.

Azizi Developments, a leading private developer in the UAE, underlines its commitment to innovation and customer centricity, propelling its digital transformation journey further by implementing leading technologies. Notably, the developer has successfully implemented state-of-the-art Customer Relationship Management (CRM), Robotic Process Automation (RPA), and Business Analytics (BA) technologies, and is now looking at enablers like digital workplaces, advanced process optimisation, and radical digitalisation.

Dr. Syed Mahsud Ali, Chief Information Officer at Azizi Developments, said, “Operational excellence through digital transformation is an integral part of our growth trajectory. We are following a comprehensive roadmap, comprising a variety of innovative tools that we are in the process of deploying. For a business to thrive in today’s digital era, and for it to operate in alignment with its stakeholders’ wants and needs, implementing the latest technologies and ensuring that the firm’s team is digitally native is absolutely pivotal. Businesses need to keep up with the pace of disruption, a pursuit that governs growth and development.”

Optimising the use of globally renowned CRM tools, integrated with social innovations, has yielded fruitful results for Azizi Developments. It has enriched and digitised its customer journey, helping foster customer loyalty, ensuring retention, and building a positive and compelling brand image.

Similarly, RPA has digitised some of the tedious and repetitive processes, effectively reducing a certain portion of operational expenditure (OpEx) and minimising the possibility of human errors.

Azizi Developments is further leveraging RPA utilisation, enabling the firm to devote more time to serving its customers and focusing on other higher-value work.

Moreover, with dashboards and reports lying at users’ fingertips, Azizi Developments has deployed business intelligence and data analytics solutions that help in gathering information and creating actionable strategies for existing or new business opportunities. The developer is now planning to implement Artificial intelligence (AI) for analytics and predictive decision-making

Background Information

Azizi Developments

Although the foundation stones of the present-day Azizi Group were laid in 1989, it was in 2007 when the towering presence of Azizi Developments first began to take shape. Mirwais Azizi was driven to design homes and communities inspired by modern urban living. But at the heart, it was about giving back to a city that had offered him and his family a place of peace and security. He set a vision for the future without losing sight of the past, ensuring he stays within client budgets, but goes beyond the norm to create the best possible living experience for people. Today, Azizi Developments reflects the aspirations of a wide spectrum of lifestyle seekers. This means a permanent dedication to understanding and meeting clients' aspirations, developing distinctive homes that set the standard in contemporary building design and offering an unparalleled level of customer service. It's about unlocking a new lifestyle for the curious and ambitious, setting the ideal platform to live, work and play – and building communities that bring people closer.

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