Axiom Telecom signs distributor agreement with Huawei

Press release

Published November 19th, 2013 - 07:21 GMT

Faisal Al Bannai, CEO, Axiom Telecom

Axiom Telecom has signed a distributor agreement with Huawei.

The deal enables Axiom Telecom to retail and distribute smartphones and mobiles from the increasingly influential brand across the UAE.

“Huawei is marking itself out as growing force in the smartphone space, so we are delighted to sign up as an official distributor in the UAE,” said Faisal Al Bannai, CEO, Axiom Telecom.

“Huawei’s smartphones are packed with technology and feature cutting-edge design, so we expect sales to be strong. Axiom Telecom is always looking to stock the latest and most innovative devices, so it is important we maintain strong relationships with major players like Huawei.”

Al Bannai predicts that Huawei’s flagship Ascend P6 smartphone will feature prominently among the devices likely to appeal to Axiom Telecom customers.

Retailing for AED 1,599, the Huawei Ascend P6 is the world’s slimmest smartphone at just 6.18 millimeters. Running on Google Android 4.2.2, the device features a 1.5GHz quad-core Huawei K3V2E processor, a 4.7-inch HD (720x1280) screen, a 5MP front-facing camera and 8GB of memory.

“Form factor is an important consideration for today’s smartphone consumers, and the Ascend P6 has a unique selling point in this respect,” said Al Bannai.

Mr. Ashraf Fawakherji, Vice President of Huawei Device Middle East, said: “As one of largest telecommunications retailer and distributors in the region, Axiom Telecom is an ideal partner for Huawei, as we continue to expand our footprint in the retail market and give local consumers more opportunities to experience Huawei innovations. Over the past year in particular, we have quickly risen to become the third smartphone vendor, while introducing a host of world-firsts into the consumer electronics market. We have great ambitions in the Middle East and are excited to partner with Axiom Telecom, which can provide the infrastructure, manpower, and importantly the enthusiasm for sharing our unique offerings with the wider public.”

Background Information

Axiom Telecom

It was 1997 when Faisal Al Bannai decided that there was a better way to trade and distribute mobile devices and accessories. axiom telecom was born. And now it’s all grown up. Today we’re the largest retailer and distributor in the region with 525 locations and growing, and more than 2,000 hand-picked expert employees across the United Arab Emirates, The Kingdom of Saudi Arabia and Bahrain.

We’re the major authorized retailer and distributor of some of the world’s most recognizable brands including Samsung, Apple, Huawei, Lenovo, BlackBerry and Nokia. We also deal with various telecom operator partners in each of the countries we have a presence.

Company Profile

Huawei

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.