Averda launches REDISHRED service in the UAE

Press release
Published February 7th, 2012 - 08:55 GMT

Al Bawaba
Al Bawaba

Averda, the largest environmental solutions provider in the region, has launched REDISHRED, a secure system for disposing of sensitive documentation, as part of a collaborative effort with Professional Shredding Corporation (PSC) – a subsidiary of Redishred Capital Corp. 

The launch of REDISHRED in the UAE further enhances Averda’s extensive portfolio of environmental management solutions, and cements the company’s position as a community partner, pioneering the ‘green movement’ in the markets it operates in. 

The new service offers companies the security of knowing that paperwork, electronics and other materials of a confidential nature will be securely disposed of with speed, efficiency and in an environmentally friendly manner. Through REDISHRED, confidential documents and materials are entered into a touch-less system; once deposited into the locked bin, they are untouched until after they have been shredded.  The innovative processing vehicle is not only able to shred the entire box of documents without opening it, but can also shred any non-paper material that may be included within (for example, metal paperclips or plastic binders). The entire process is performed on-site at the customer’s premises, with a Certificate of Destruction given for every shredding service. 

“Our partnership with PSC on this initiative adds another dynamic aspect to our comprehensive bouquet of UAE offerings,” said Malek Sukkar, CEO of Averda. “When using REDISHRED, companies have the peace of mind that their sensitive documentation is being disposed of securely, by a state of the art system. PSC shares our values of providing quality services to our customers; not only do we deliver a suite of facilities for waste management, but we are environmentally-conscious and incorporate green functions into each of our initiatives.” 

“We selected Averda as a partner for our first venture into the global market because of the company’s outstanding reputation, its dedication to excellence and environmental conscientiousness,” commented Robert Crozier, CEO of Redishred Capital Corp. “REDISHRED is the ideal complement to the existing Averda waste management line-up, with both brands well-aligned in terms of shared beliefs. This collaboration will offer customers the security that they need when disposing of confidential information, with the strong backing of two renowned, trustworthy brands.” 

REDISHRED offers a convenient, individually-tailored service. With no capital investment required and no operational or maintenance costs it is a cost-cutting solution, which also saves on time by eliminating the need for employees to shred large amounts of documents. All shredded paper is then recycled, with an annual environmental certificate provided. 

For REDISHRED services, please dial the toll free number 800averda (800283732).

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