Audi Middle East registers strongest January sales figures ever

Press release

Published February 20th, 2012 - 08:01 GMT

Audi

Following the recent announcement of Audi’s record sales figures for 2011, the brand with the four rings has started 2012 with a flourish. Audi Middle East posted its strongest January sales figures ever with 691 units sold representing an increase of 8 percent on January 2011.

The figures were boosted by a surge in sales for the Audi A8 L flagship, which witnessed an 80 percent sales rise selling 160 units in January alone, and the ever popular Audi A6 executive saloon with 134 units sold in January 2012.

“The January 2012 results reinforce the progression made by Audi in 2011 towards becoming the number one premium brand in the Middle East”, said Audi Middle East Managing Director Jeff Mannering. “Our aim is to keep this momentum up throughout the year with new products, dealer network investment and commitment to customer delight.”

In line with the 2011 annual results the UAE remains the largest market in the region with 258 units sold in January 2012, followed by Saudi Arabia with 164 units sold (+16 percent) and Kuwait with 111 units (+148 percent). Other notable increases in sales include Iraq, with its newly opened Audi dealership, registering a growth of 180 percent, Qatar (+100 per cent) and Oman (+40 percent).

Background Information

Audi

Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.

Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units.

Company Profile

Nuqul Automotive

Nuqul Automotive has earned its pioneering reputation in the automotive industry as one of Jordan's leading automotive retailers. The diversity of its brands and constant drive for outstanding performance, innovation leadership and responsible conduct affirmed its prominent position in the market. With a wide range of unique brands – Porsche, Audi, Volkswagen and Skoda – Nuqul Automotive offers mobility across all vehicle size classes from affordable family-friendly saloons to spectacular sports car and reliable commercial vehicles.