Audi at Design Days Dubai

As global design patron and responsible employer, Audi supports regional cultural arts at its locations. The brand with the four rings is an exclusive sponsor for one of the UAE’s up-and-coming design fairs the 2012 inaugural ‘Design Days Dubai’ fair, which showcases the path-breaking works of leading design galleries and the most innovative of designers from around the world.

At Audi, conventional ways of seeing and thinking are continually challenged in order to advance the company and to play an active role in shaping the mobility of the future. "An Audi cannot and should not be fashionable as fashions come and go, but instead it must be timelessly modern. Events like ‘Design Days Dubai’ provide valuable input." explains Audi Middle East Managing Director, Jeff Mannering.

Cyril Zammit, Fair Director, Design Days Dubai: “We are proud to be associated with Audi, a world renowned company whose commitment to design is part of its DNA. Audi has been associated to the world’s most important design events and it is natural to us to welcome the brand as one of our headline sponsors.”

Audi design has global origins and seeks inspiration everywhere. Ideas might arise from observing an innovative house, a classic piece of furniture or a sensational dress. The Audi designers have to have their fingers on the pulse of the times and are guided by a variety of influences be it from nature, architecture, art or film. The overriding goal is to give the product the characteristics of the brand with the four rings. The Audi models of today are intended to be tomorrow’s icons. Every Audi has the same genetic code: distinctiveness with the aim to strike an exciting compromise between emotion and reason, aesthetics and efficiency as well as sportiness, progressiveness and sophistication.