APCO expands UAE presence with new office in Abu Dhabi

APCO Worldwide announced today the opening of a new office in Abu Dhabi, another step in the firm's regional growth following their acquisition of Dubai-based JiWin Public Relations in November 2010.

The opening of the Abu Dhabi office cements the UAE's position at the heart of APCO's Arab-region operations and strengthens the communication consultancy's links with the capital, where it already serves a number of clients.

"Our investment in the UAE reflects our belief that local and regional businesses are seeking more than simple public relations support," said Brad Staples, President, International. "In these difficult economic times, there is growing demand for corporate advisory and strategic communication services to help companies navigate an increasingly complex business landscape.

"Our understanding of the regulatory, political and commercial issues that exist in the Arab region, combined with our global footprint and recognized reputation for delivering high-quality work, means we are strongly positioned to advise clients on how best to communicate to stakeholders to ensure a maximum return on investment."

APCO has supported its international client portfolio with a presence in the Arab region since 2007. The Abu Dhabi office, which is located in Abu Dhabi's media free zone TwoFour54, will be led by Wael Kanakri, who has 17 years of Abu Dhabi-based communication and media experience.

"Abu Dhabi plays an increasingly important role, not only for local and regional economies, but also for the global economy," said Mamoon Sbeih, Managing Director, Arab Region. "We are already experiencing a high level of interest in our multidisciplinary approach to strategic communication, and we are looking forward to strengthening existing relationships with clients while building new partnerships."

Headquartered in Washington, D.C., APCO is an award-winning, independently owned, global communications consultancy with 31 offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia.