Another First for Action Global Communications – Action Libya launched today

Action Global Communications, the truly independent, full service, public relations consultancy, has today announced the opening of an office in Tripoli, Libya, in response to growing demand from existing and prospective clients. The Action network now covers the whole North Africa region and Action Libya brings the total roster of Action agencies to 44 of which 5 are in North Africa, 

The Action Libya office will provide full service integrated public relations and communications as well as event management, media monitoring and media training. The office will be led by Country Manager, Radwan Gariani, supported by a start up team of three staff that includes respected, multilingual, ex journalists and communications professionals with experience gained working in the UK and USA. Radwan Gariani has over 12 years of experience of working in the communications field in Libya and abroad, advising international as well as local companies. Based in central Tripoli the agency is well positioned to reach the growing number of media outlets which have sprung up since the end of the war.   

“The opening of our office in Libya is a true first and marks the establishment of professional, full service, public relations in the country,” said Action Group Founder and CEO Tony Christodoulou. “Before the fall of the Gadhafi regime every aspect of the media in Libya was controlled by the state, so professional PR was unable to flourish. Now we are witnessing the liberalisation of the press, TV and radio and rapid growth in the number of publications, channels and stations. By expanding our network into countries and places where others fear to tread we are bringing professional practices and international standards to emerging markets and can better serve our multinational and local clients.”  

Covering a region that stretches from Kazakhstan and Pakistan in the East to Morocco and Belgium in the West, the Action network is well positioned across the emerging markets, which continue to drive the global economy. With over 40 years of building positive reputations for our clients, the Action Group is a truly independent, full service, public relations consultancy. Our wholly owned offices and affiliates are in Central & Eastern Europe, Russia, the CIS Countries, Central Asia, the Middle East, North Africa and the Mediterranean area.  

Action Global Communications is proud to work with many global brands and leading institutions. These include Amadeus, Abu Dhabi Tourism Authority, the OMV Group, Boehringer Ingelheim, BP, New Zealand Trade and Enterprise, Aston Martin, Microsoft, Nabucco, and Siemens to name but a few. The company also advises governments and government organisations as well as delivering effective communications for several significant EU programmes.