Amadeus to outline future of travel in Middle East at upcoming ATM 2015

Trade visitors to Amadeus’s stand at ATM 2015 - TT7620 at the Technology Hall - will gain a first-hand experience of the upgraded ‘Selling Platform Connect’ (SELCO), a fully online professional booking and fulfilment platform. With customisation and personalisation as its key attributes, SELCO provides travel agencies access to their customers’ bookings from anywhere in the world, from any device with an internet connection.

As part of its participation at ATM 2015, Amadeus will also host a press conference on Day 2 of the event (5 May) to launch its research study: ‘Middle East Online Travel Review.’ The report will provide key insights on hybrid travel agencies that sell across both online and offline channels. The report will also offer a micro analysis for hotels looking at brand affiliation and the impact of online penetrations.

Furthermore, Amadeus will host four seminars titled Hala Amadeus, Travel Wizard, Trends in Online Travel and Fraud/Payments, Hotel and Business Intelligence. Held from4 to 6 May, the seminars will converge customers and travel industry players.

The first seminar - Hala Amadeus organised by Amadeus Saudi Arabia - will highlight the newly-launched application that offers live updates on industry news, products, and campaigns directly from Amadeus.

The second seminar - Travel Wizard - will showcase the application’s graphic user interface (GUI) and the booking process flow, linking seamlessly to control credit limit, service fee manager, quotation management, quality control, back office and business intelligence.

Trends in Online Travel and Fraud/Payments, the third thought session, will highlight the growing security concerns in the e-commerce industry, and explore solutions to counter frauds and make secure payments.

The final seminar on Hotel and Business Intelligence will introduce participants to the significant benefits of Big Data. Highlighting solutions catering to the hotel industry, the seminar will also explore the challenges of offline hotel bookings for travel agencies.

Speaking ahead of the event, Antoine Medawar, Vice President, Middle East and North Africa, Amadeus, said: “ATM 2015 provides the ideal opportunity to showcase our portfolio of cutting edge travel technology solutions that enable our customers to stay well ahead of the competition in an increasingly dynamic trade environment. As a key member of ATM, Amadeus aims to leverage the platform to redefine the travel landscape through developing effective and innovative collaborations with customers and partners alike.

The 23^rd edition of the Arabian Travel Market (ATM) will run from 4 – 7 May at the Dubai International Convention and Exhibition Centre.

An event recognised for its international appeal, Arabian Travel Market 2014 witnessed a participation of more than 27,000 exhibitors, over 21,000 visitors, and the attendance of professionals from over 157 countries. ATM 2015 will serve as a perfect platform for Amadeus to reinforce its position as a leader in the global and regional travel market with the purpose of shaping the future of travel.