Ali & Sons Audi Highlights the Importance of Road Safety With Child Seat Campaign

Ali & Sons Audi, the official Audi dealer for Abu Dhabi and Al Ain, champions road safety with its new child seat campaign.

The campaign is part of Audi’s ongoing efforts to increase safe driving habits within the community. According to Road Safety UAE, the number one cause of infant mortality in the country is traffic accidents, with incidents resulting in more than 62% of all child fatalities. Studies show that using a child seat in a vehicle can reduce the risk of a fatal injury to a child by 71%, a statistic which has resulted in the recent UAE law making child seats mandatory.

Jeffery Stagg, Aftersales Manager, Ali & Sons Audi said, “As a responsible car brand, we continuously look to support the cause of improved road safety in the UAE. With road accidents claiming young lives needlessly, we at Audi want to ensure that our customer is taking the precautions necessary to protect their loved ones.”

Vehicle owners can protect their children with Audi child seats that adhere to the ECE-R 44/04 statutory safety standards alongside other additional safety criteria such as Euro NCAP. As per the UAE’s new traffic law, it is mandatory to install a minimum of three different seats based on the child’s body weight and age before the child is big enough to travel in the vehicle without a child seat. Audi offers three child seat options in line with this legislation – Audi Baby Seat for babies weighing up to 13kg, Audi Child Seat for children weighing between 9 – 18 kg, and Audi Youngster Plus Seat for children weighing from 15 – 36 kg.