Alfardan Premier Motors holds annual fun-filled family day “Land Rover Ride & Drive Desert Event”

Alfardan Premier Motors Co., the exclusive importer of Land Rover in the State of Qatar, organized its annual “Land Rover Ride & Drive Desert Event” with a fun-filled day of intrepid drives, advanced desert driving tips from experts and family campsite entertainment for customers, prospects, friends and families at Khor Al Udaid – the Inland Sea.

The invited guests received expert training on how to drive safely in Qatar’s deserts before trying out the full range of Land Rover’s high-performance 4x4 vehicles on an adrenaline-filled drive by off-road experts across the spectacular sand dunes, one of Qatar’s most famous natural beauty sites. The day included other family fun activities, ending in a barbecue at the campsite at Khor Al Udaid.

Hussein Adra, Marketing and CRM Manager for Alfardan Premier Motors, said: “This annual event is always a special opportunity to thank all our long-standing customers for their loyalty with a family day full of fun and adventure in one of Qatar’s beauty spots. It gave our most valued clients and fans the chance to enjoy some intense driving in a dramatic desert landscape and to experience at first-hand how Land Rover 4x4s can effortlessly tackle the sand dunes. They were also taught by the experts how to safely navigate challenging off-road conditions in the desert. Our thanks go to all participants and everyone who made this year’s “Land Rover Ride & Drive Desert Event” such a resounding success.”