AlFalak extends Saudi Lexmark distributorship to include printers

Press release

Published February 1st, 2012 - 07:05 GMT

Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co.

Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has announced that it has been authorized to sell printers manufactured by American technology firm Lexmark to the Saudi market.

A long-standing authorized reseller of Lexmark supplies in Saudi Arabia, Alfalak recently received Lexmark Supplies Partner Accreditation in recognition of its excellent sales performance. The latest contract aims to boost business relations between the two companies even further. Among the major beneficiaries of the agreement is Saudi Aramco, which already purchases Lexmark inks and toner cartridges from Alfalak.

“We are committed to delivering Lexmark’s world-class products to Saudi consumers in a timely and efficient manner and with the same attention to customers reflected by its corporate vision of ‘Customers For Life.’ We expect huge demand for Lexmark printers in the Kingdom given our prominent network of satisfied Lexmark patrons which includes Saudi Aramco, the world's most valuable non-publicly listed Company,” said Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co.

Alfalak’s end-to-end solutions cover Systems Solutions Consulting and Deployment, System Integration, Data Networking, Computer Supplies & Accessories, e-Business Solutions and Workforce Resources. Drawing on 30 years of expertise in the Middle East’s information and communications technology services market, Alfalak continues to rank among the Kingdom of Saudi Arabia’s top 100 corporations.

Background Information

Al-Falak Electronic Equipment & Supplies

ALFalak Electronic Equipment and Supplies was founded in 1981, it is a Closed-Stock Saudi Arabian company and is part of the ALFalak ALKhaleej group.

In addition to Advanced IT and Communication Services, ALFalak is a diverse IT company providing end-to-end solutions, stocking and distribution, as well as e-Commerce.

ALFalak also offers Serviced Manpower Outsourcing, as well as General Contracting.

ALFalak has played a major role in the IT evolution by serving a diverse clientele throughout the region. Enabling our clients to streamline operations and/or increase profitability on a continuous basis. ALFalak’s list of clients includes government ministries and agencies, universities, banks, and prestigious private sector corporations in Saudi Arabia, the UAE, and Bahrain.