Al Sayegh Brothers Trading appoint Interone Resonance Middle East as communications partner

Al Sayegh Brothers Trading, one of the largest retail distribution groups in the Middle East has appointed a full serviced agency Interone Resonance as its communications partner in the UAE. Over the past 32 years Al Sayegh Brothers Trading has expanded tremendously in the region and holds exclusive distribution rights for numerous esteemed international brands. 

The appointment of Interone Resonance is a strategic initiative for Al Sayegh Brothers Trading Group, aimed at further enhancing its profile and highlighting its growth in the Middle East.  Interone Resonance will be working alongside sister brands Fekra Communications and Magna to provide a full 360 communications spectrum to meet Al Sayegh Brothers Trading communication needs through public relations and media buying. 

Commenting on the appointment, Mr. Mansour Al Sayegh, Director of Al Sayegh Brothers Trading said “Communicating the correct message is vital to ensure our continued success and we are pleased to have appointed Interone Resonance as our trusted communications partner in the UAE. They have a thorough understanding of our sector and the competitive business landscape in which we operate and we feel confident that they will help us achieve our business objectives and communications goals for 2012 and onwards.” 

Interone Resonance is currently developing a communications program focused on enhancing the strong brand values of Al Sayegh Brothers Trading in line with its vision and heavy expansion forecasts for 2012 and 2013 in the UAE. The bespoke program will assist Al Sayegh Brothers trading in introducing new and innovative brands and concepts to the UAE market while maintaining international standards of service. 

Also commenting, Faris Abou Hamad, Managing Partner of Interone Resonance said "We are happy to have been selected by Al Sayegh Brothers Trading, one of the leading retail distributers in the UAE and look forward to working closely alongside one another. Al Sayegh Brothers Trading are striving to go full force with their expansion plans and our efforts will be centered on leveraging our expertise in the region into focused and effective communications strategies to help assist their growth and business goals moving forward. This relationship will aim to synergize the strengths of both partners to ensure the best results for Al Sayegh Brothers Trading.” 

Headquartered in Dubai, UAE, Al Sayegh Brothers Trading operations diversify into key sectors namely; consumer electronics, home appliances, fashion and lifestyle, oil and gas services, IT integration services, restaurants and catering services, in addition to marine recreation.