Al Masaood Automobiles Sponsors 4th Edition of Abu Dhabi Summer Sports as Official Automotive Partner

Al Masaood Automobiles (AMA), the authorised distributor for Nissan in Abu Dhabi, Al Ain, and Al Dhafra Region, has announced its continued sponsorship as the Official Automotive Partner of the highly anticipated 4th edition of Abu Dhabi Summer Sports (ADSS) 2025. Organised by the Abu Dhabi Sports Council in collaboration with ADNEC Group, the event will run throughout the summer months until August, hosted across two premier locations – ADNEC Abu Dhabi and Al Ain Centre.

Building on the success of previous events, ADSS 2025 is set to attract over 130,000 sports enthusiasts and families, solidifying the capital’s reputation as a leading leisure and sports destination. With its vibrant mix of activities tailored for all fitness levels, ADSS promotes an inclusive atmosphere, encouraging health, wellness, and camaraderie.

As the Official Automotive Partner for the second consecutive year, Al Masaood Automobiles will feature dynamic display spaces, bringing visitors a line-up of Nissan’s most distinctive models and engaging them through unique, interactive experiences.

This year’s showcase will include the iconic Nissan Patrol, ideal for drivers who value strength, capability, and refined presence. Joining it is the all-new Patrol PRO-4X, built for exploration and off-road adventure, with its rugged design and confident performance. Completing the line-up is the all-new Nissan KICKS, a compact SUV that brings energy and flair to city driving with its expressive design and responsive performance.

Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: “We are excited to once again partner with Abu Dhabi Summer Sports, a platform that harmonises with our values of community and wellness. At Al Masaood Automobiles, we are passionate about inspiring the youth to pursue health and fitness while actively connecting with them through such transformative events. Investing in sports allows us to contribute positively to the community, building a culture of ambition and resilience among future generations.”

This partnership highlights Al Masaood Automobiles’ commitment to its Corporate Social Responsibility (CSR) initiatives and longstanding collaboration with the Abu Dhabi Sports Council. By supporting events like ADSS, Al Masaood Automobiles strengthens its dedication to empowering youth, encouraging an active lifestyle, and nurturing a community spirit rooted in sportsmanship, teamwork, and perseverance.