Al Masaood Automobiles Provides a Virtual Sales Experience to Address Customer Needs

Press release

Published May 6th, 2020 - 11:36 GMT

The new service falls in line with the company's commitment towards adopting innovative and technology-driven solutions that can usher in the customer experience to a whole new level.

Highlights

Al Masaood Automobiles has launched a virtual sales experience that caters to customer needs amidst the emergence of the coronavirus (COVID-19) situation.

Al Masaood Automobiles, the authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western region, has launched a virtual sales experience that caters to customer needs amidst the emergence of the coronavirus (COVID-19) situation. The innovative initiative, named “CLIX” (Connected Live Interactive Xperience), will allow customers to enjoy the convenience of a full interactive live showroom experience straight from the comfort of one's home.

The virtual sales experience gives customers key benefits and advantages like live video conferencing with sales consultants; live finance calculator; live product video; e-brochures; online payment and vehicle home delivery. Al Masaood Automobiles sales personnel can host an exclusive video conference and present customers with a virtual tour featuring the latest in the company's diverse portfolio of vehicles and related products.

The new service falls in line with the company's commitment towards adopting innovative and technology-driven solutions that can usher in the customer experience to a whole new level.

Irfan Tansel, CEO, Al Masaood Automobiles, said, “We are always keen to provide our valuable customers with convenient solutions that meet their expectations. CLIX is an innovative initiative that reflects our commitment to develop hassle-free transactions and solutions that offer a world-class quality customer experience. The move also falls in line with the government’s directive to stay at home to prevent the spread of COVID-19. With our interactive sales experience, customers will now be able to shop across our portfolio of vehicles, purchase it and have it delivered straight to their doorstep--without leaving their homes.”

Tansel pointed out that the new service coincides with the company's strategy, Project Falcon, which looks towards delivering and utilizing innovation to enhance its processes and operations. Al Masaood Automobiles has decades of global automotive experience that enable them to benchmark against the highest standards of service, while the extensive knowledge to attain in aftersales and quality control ensures they are able to maintain their position as market leaders

Background Information

Al Masaood Group

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.