Al Hamra Real Estate Co.’s New Campaign Takes Centre Stage This Winter

For those in pursuit of an iconic lifestyle, Al Hamra Real Estate Co. once again raises the bar on delivering dynamic experiences through its premium exclusive concepts. Ringing in the new season, the launch of its latest winter campaign entitled ‘The Iconic Moments at Al Hamra’ features the best of retail, food & beverage and entertainment available at its Shopping Center.

In-line with the ever-changing consumer landscape in Kuwait, the winter campaign connects a series of visuals that tell the story of iconic experiences that Al Hamra has to offer, while showcasing the season’s wardrobe collections. Al Hamra’s Shopping Center is home to a mixed portfolio of the choicest brands including the distinctive food hall experience that serves up a colorful combination of cuisines for discerning diners. Proving the ideal ‘contemporary lifestyle destination’ for Kuwait’s fashion-forward community, Al Hamra aims to maintain its trademark of bringing fresh, original experiences to cater to today’s evolving expectations.

Stepping out of the bounds of a traditional catalogue, the Al Hamra winter lookbook is the result of a successful collaboration between all of the tenants and local aspiring talents. It compiles a delectable and creative fusion of prominent brands like Al Oustora, Adidas, Kaifan Optics, Grain Boutique, Alma, Harrys of London, Mont Blanc, Bally, Al Arbash, Concorde, Kids Puzzle Boutique, Grand Cinema and restaurants such as Piccolo, JOA and Bartone Café.

The campaign pooled together a team of skilled home-grown and international talents to inspire new possibilities that shoppers can explore. Capturing the distinct images, were renowned photographer, Faisal Al Hindi, who developed the visuals by juxtaposing photographs of internationally renowned models and a well-known stylist who morphed key looks and contemporary, glamorous styles.

Al Hamra Real Estate Co. Marketing and Public Relations Manager, Mr. Abdullah Al Mansour said: 

“Keeping in line with the rise of contemporary trends and demand for out-of-the-ordinary experiences, Al Hamra fuses local and international names guaranteeing diversity in its offerings. We are witnessing a cultural and behavioral shift that has weaved its way into the fabric of the Kuwaiti society. As one of the first to embrace this movement, Al Hamra holds the key to unlocking its shoppers’ adventurous spirit by providing a common space where likeminded people can connect over gastronomy, contemporary fashion, sports, games, culture, technology, movies and much more. Al Hamra Real Estate Co. maintains its leadership as a symbol of progress bringing the latest traits and aspects of modern retail to Kuwait and the region. Over the course of the months, working in tangent with global and locally popular trends, our ‘contemporary lifestyle destination’, will unveil exciting changes to ensure the ultimate customer experience journey, under one roof.”

Al Hamra’s winter campaign ‘The Iconic Moments at Al Hamra’ is expected to continue until the end of January 2020.