Al Bustan Centre & Residence successfully participates at ATM 2014

Al Bustan Centre and Residence, the popular hotel apartments among visiting tourists and businessmen located in the heart of Dubai wrapped up yet another successful participation in the 21^st Arabian Travel Market (ATM), the region’s leading travel trade event dedicated to unlocking business potential in the Middle East, held from May 5^th – 8^th 2014 at the Dubai International Exhibition and Convention Centre. The property announced it was undergoing extensive renovation of all 640 guest rooms, upgrading facilities on par with new properties in the market.      

Uniting key market players from six continents, the Arabian Travel Market Exhibition 2014 attracted 2,700 exhibitors and around 21,000 trade visitors, to surpass its previous editions. This year’s edition showcased Dubai’s achievements and tourism offerings as the emirate gears up to attract 25 million visitors during the World Expo in 2020.   

Moussa El Hayek, Chief Operating Officer, Al Bustan Centre and Residence said: “As the host city of Expo 2020 Dubai has proved that preparation is the key to success, and the Arabian Travel Market is set to play a highly important role in its coming editions as the leading travel trade show of the Middle East. It is one of the most important annual events in our calendar as it offers the ideal platform to gain invaluable market intelligence, and to also reach out to our customers and partners and reiterate our commitment to serve them better.” 

During ATM 2014 Al Bustan Centre and Residence’s Sales and Marketing team held meetings with representatives from Travel Agencies, Tour Operators, Destination Management Companies, Online Booking Agencies to discuss future collaborations and promote its facilities as also establish relationships with potential partners. Likewise, the Sales & Marketing Team kept the Travel Agents, Tour Operator and our business partners abreast on the current major refurbishments and upgrading of the property. Al Bustan Centre and Residence is undergoing an extensive AED 15 million renovation of all 640 guest rooms to upgrade the facilities and be on par with new properties in the market. 

Mr. Hayek added "We expect this would significantly contribute in securing more market share from our existing feeder markets like GCC, CIS, Asia and Chinese”.