AGAR PLASTICITY wins the Lexus Design Award 2016

Lexus International announced recently that an elite judging committee has named ‘AGAR PLASTICITY - A Potential Usefulness of Agar for Packaging and More’ by AMAM, the Grand Prix winner of the Lexus Design Award 2016.

“This is a bold and ambitious experiment, which aims to address one of the biggest pollution problems of our time. The designers have made tremendous progress during the course of the award cycle, particularly in devising a wide range of possible practical applications for the material. Their success in doing so gives us confidence in their ability to tackle the many challenges and complexities they will face in continuing the development of the project,” said Alice Rawsthorn, Lexus Design Award 2016 Judge.

The Sales and Marketing Director and Deputy General Manager at Al-Markazia Nadim Haddad congratulated the AMAM team for their winning project. He said, “At Lexus, design is not only an essential cornerstone of making superlative vehicles, but also a way of using innovative design to make the world a better place. The emergence of such talented designers is a fitting tribute to the objective of the Lexus Design Award which is to encourage and find worthy designers and help them to make an impact on the world of design”. Haddad pointed out the significance of Jordanian talents’ participation in such a global competition, stressing on Al-Markazia’s determination to support young Jordanians and their ability to communicate with the world and showcase their creative ideas on international platforms. 

The selection was made based on presentations by the four prototype finalists at the ‘Lexus – An Encounter with Anticipation’ exhibit at Milan Design Week 2016. The works of all twelve finalists are on display, including the Grand Prix winner’s prototype, the three other prototype works, and the eight panel displays of the remaining finalists. This year's Lexus Design Award drew 1,232 submissions representing a wide variety of highly innovative ideas from 73 countries. In keeping with the theme of ‘Anticipation’, many submissions were designed as yet unseen or undefined concepts that are likely to be realized in the near future.