Active PR Awards US$20,000/- to Arabia’s Wildlife

Active Public Relations & Marketing Communications Consultancy (Active PR) today announced the winner of the Entrepreneur Loudspeaker Competition 2011, Wild Planet Productions. A panel of judges including Hamdan Mohamed, President and Chairman of the Board, Arab Business Club, Dave Reeder, Editorial Director, CPI, and the Managing Partners of Active PR, reviewed the 5 semi-finalist video entries against pre-agreed criteria. This was the culmination of a 3 month grassroots initiative that saw entries from start-ups across the ME region from Palestine, Egypt, Jordan and the UAE.

Wild Planet Productions is the MENA region’s only dedicated natural history production company aimed at educating and connecting the public to wildlife in Arabia.

Sawsan Ghanem, Managing Partner of Active PR and one of the judges of the competition said, “We had some outstanding entries from very confident and passionate ME start-up entrepreneurs making our job of selecting a winner very difficult indeed. We are excited to work with Wild Planet Productions and help to support them in their communications objectives through a three month PR campaign.”

Launched in June 2011 via Facebook, Twitter & LinkedIn, the Entrepreneur Loudspeaker competition was aimed at start-ups in the Middle East to give an elevator pitch about their business in a 2min video with a view to becoming the winner of US$ 20,000/- worth of PR consultancy.

Hamdan Mohamed, President and Chairman of Arab Business Club and also one of the judges of the competition said, “The Arab Business Club has always played an active role in supporting entrepreneurs and growing businesses in the Middle East region and I am honored to be able to support this initiative by Active PR. The Entrepreneur’s Loudspeaker Competition is an innovative and creative concept for indentifying new talent and gauging potential. Being an entrepreneur myself, I am excited to see how the current and future generation of entrepreneurs will progress.”