Abdul Latif Jameel Motors and Toyota Conclude Hydrogen Mobility Pilot at Princess Nourah University

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, together with Toyota Motor Corporation (TMC) and Toyota Tsusho Corporation, have officially announced the conclusion of a hydrogen mobility pilot in collaboration with the Engineering College at Princess Nourah University (PNU) and supporting entities, as part of the Memorandum of Understanding (MoU) signed between the Ministry of Energy and PNU for the implementation and deployment of pilot projects for hydrogen fuel cell vehicles. 

As part of the five-day pilot program, four Toyota Mirai fuel cell electric vehicles (FCEVs) were deployed to the PNU campus. Three of the vehicles operated as student shuttles along a designated route, and a fourth Mirai was made available for on-demand test drives by faculty members, allowing the university community to engage directly with the next generation of clean transport technology.

Nobuyuki Takemura, Chief Representative of the Middle East Regional Office, Toyota Motor Corporation, said: "Toyota is proud to bring to Riyadh its first practical demonstration of hydrogen mobility with valued partners in industry, government, and academia. This project reflects our collaborative, multi-pathway approach to achieving carbon neutrality by building on the Kingdom’s strengths in clean energy production. By engaging directly with students at Princess Nourah University, we are testing the feasibility of wider FCEV deployment while inspiring the next generation to help shape Saudi Arabia’s sustainable future."

Mazin Ghazi Jameel, Managing Director of Toyota Marketing Operations, Abdul Latif Jameel Motors said: “This pilot reflects our commitment to supporting the Kingdom’s journey toward cleaner, safer, and more inclusive mobility in line with Saudi Vision 2030. This project demonstrates the potential and operational readiness of FCEV technology in delivering long-term societal value.”

Saud Alsultan, Deputy General Manager of Toyota Tsusho Corporation, Saudi Arabia, stated: “We are delighted to announce the success of this hydrogen mobility trial. For the past few years, Toyota Tsusho has been working to advance hydrogen mobility in Saudi Arabia, and this achievement marks an important milestone toward a hydrogen-powered future in the Kingdom. We will continue our efforts to make this vision a reality, working closely with our valued partners whose support has been vital to this project.”

A centerpiece of the pilot was the installation of a cutaway model of the Toyota Mirai on the PNU campus to serve as an interactive educational exhibit, accompanied by informational displays that helped students, faculty, and visitors better understand the science behind FCEV technology. The initiative, which aimed to raise awareness of hydrogen mobility while testing the operational feasibility of FCEVs in Saudi Arabia, yielded valuable insights into usage patterns, refueling, and user feedback.

Additionally, the initiative’s findings build on Toyota’s multi-pathway approach to carbon neutrality, which recognizes that diverse markets require tailored solutions to match varying infrastructure readiness, energy resources, and customer needs.

In Saudi Arabia, with the support and leadership of government entities, this approach has been reflected in a growing portfolio of hydrogen mobility and research projects, including the Jeddah hydrogen taxi pilot, the Makkah Caetano H2.City Gold bus trial, and a research partnership with KAUST to develop region-specific fuel cell technologies.