3M launches exclusive lifestyle stationery range in the UAE

3M Gulf, a recognized leader in research and development has announced the launch of its exclusive life style stationery in the United Arab Emirates, which includes the trendy Pebble Collection that has been designed for the iconic Post-It and Scotch  products by globally noted designer, Karim Rashid.

Colourful, fashionable and with an unmistakable appeal, the Pebble Collection features beautifully designed Post-It and Scotch dispensers which true to the title of the collection reflect the smooth and natural geometrics of pebbles and stones. Marking a major shift from contemporary stationery patterns, 3M’s Pebble Collection breaks the utility object notion and presents itself as a lifestyle product that makes a statement while blending easily into the work environment.

Commenting on the launch of the lifestyle stationery range, Imran Khan, Product Manager, Consumer and Office, 3M Gulf said, “3M’s lifestyle stationery range is a perfect blend of innovation and creativity which has redefined everyday stationery products into a fashion accessory that contributes to an individual’s personality while continuing to deliver smart workspace solutions”.

With high gloss finishes and wonderful colour options including metallic purple, pristine white and matted black, Pebble Collections’ Post-It and Scotch Tape Dispensers feature non-slip bottoms and are weighted so that they are firmly positioned and can be used with one hand without them moving or becoming awkward to use. A thoughtful and easy to use design, the elegant Post-It  Dispenser twists off to allow refilling of additional Pop up Post-it notes.

Karim Rashid, who is one of the world’s most prolific designers, was commissioned by 3M in the United States of America to develop a creative line of Post-It and Scotch Tape products that would enhance productivity and style.

“I am inspired by the challenge of fusing contemporary form and function with the world’s innate beauty to develop design-centric solutions for people’s everyday problems,” said acclaimed designer, Karim Rashid. “For the creation of The Pebble Collection, I aspired to further beautify two objects that have become a naturalized part our modern society. The Pebble Collection was created to bring an island of softness and serenity to the eye while inviting our hands to objects that are enjoyable and functional to use.”

With over 3000 designs in production, Karim Rashid has won over 300 awards for his creative work across more than 40 countries.  His award winning designs include luxury goods for Christofle, VeuveClicquot, and Alessi, democratic products for Umbra, Bobble, and 3M, furniture for Bonaldo and Vondom, lighting for Artemide and Fabbian, high tech products for Asus and Samsung, surface design for Marburg and Abet Laminati, brand identity for Citibank and Sony Ericsson and packaging for Method, Paris Baguette, Kenzo and Hugo Boss.

Besides the newly unveiled Pebble Collection, 3M’s lifestyle stationery range also features other creative models that include a fashionable stiletto shoe shaped Scotch®Tape Dispenser that comes in vibrant colour options. An endearing pink coloured heart shaped Post-It® dispenser and a chic ladies hand bag shaped dispenser are other stationery products that 3M has introduced under its lifestyle range. The range is available at all leading bookstores and Carrefour hypermarkets.