Škoda Launches the All-New Superb in Oman, Redefining Elegance and Innovation

Škoda Oman has announced the launch of the all-new Škoda Superb in Oman, marking the next chapter for the brand’s flagship. Combining timeless design with advanced technology and exceptional comfort, the Superb embodies Škoda’s commitment to delivering premium automotive solutions and outstanding value.

“Our customers are our priority, and we listened intently to their wishes while developing the next generation of our flagship model”, said Klaus Zellmer, Chairman of the Board of Škoda Auto. “The result is a product that delivers more value in terms of features, user experience, and comfort. It is easier to use thanks to our new Škoda Smart Dials, and new assistance systems round off this evolution to perfection.”

Lukas Honzak, Managing Director of Škoda Middle East, added: “The Škoda Superb represents the very best of our brand - timeless design, modern technology, and exceptional value. In the Middle East, there is strong demand for vehicles that deliver both everyday practicality and premium comfort, and the Superb is ideally positioned to meet those expectations. We are proud to introduce our flagship to the region as we continue to expand Škoda’s presence and product offering across the region.”

Superb in Oman

The all-new Superb sedan variant also made its official debut in Oman, where Premium Motors, the exclusive representative of Škoda Oman, hosted an elegant launch event at its Muscat showroom. The occasion brought together corporate clients, fleet partners, media representatives and customers, marking a key milestone for Škoda in the Sultanate. Christian Nehme, General Manager of Premium Motors, said: “We are proud to bring the all-new Škoda Superb to Oman. This model represents a new benchmark in comfort, innovation and design for our market. The strong interest and positive feedback from our guests reaffirm that the Superb is ideally suited to the expectations of customers in Oman, combining European craftsmanship with everyday practicality.”

Design and Comfort

With its dynamic proportions, sleek lines, and spacious interior, the Superb offers a sophisticated yet practical driving experience. The exterior has been refined with a broader grille, slimmer LED Matrix beam headlights, and sculpted details that accentuate its stance. Aerodynamic improvements also contribute to efficiency and driving dynamics, while premium paint finishes and alloy designs complete its modern profile. Inside, the Superb elevates the driving experience with Škoda’s latest Virtual Cockpit, heads-up display, and state-of-the-art driver assistance systems. The ergonomically designed cockpit features a new infotainment system with intuitive controls, wireless smartphone integration, and enhanced connectivity options. Prioritizing passenger comfort, the cabin has also been designed with high-quality materials, generous space, and a focus on convenience; making it ideal for both daily commutes and long-distance journeys.

Performance and Safety

Performance in Oman will be driven exclusively by the 2.0 TSI petrol engine, delivering 140 kW (190 hp) of power. This versatile engine balances dynamic acceleration with fuel efficiency. Advanced driver-assistance systems and safety features, including adaptive cruise control, lane-keeping assist, and multiple parking aids further elevate the driving experience. With safety remaining at the heart of Škoda’s flagship model, such controls and robust build quality ensure peace of mind for drivers and families alike.

Trim Levels: Variety of trims for everyone

The new Superb will be available in four distinct trims, offering customers a choice between dynamic performance styling and ultimate luxury. 

•    Essence is the entry level trim, delivering great value with modern comfort, convenience, and safety features
•    Selection blends everyday practicality with premium equipment, offering an ideal balance of comfort and design for families and professionals
•    Sportline emphasizes a sportier character with exclusive sports suspension, distinctive design elements, dynamic details, and a driver-focused interior
•    Laurin & Klement (L&K), named after Škoda’s founders, is a unique trim which represents the highest expression of comfort and elegance, with premium materials, advanced technology, and exclusive finishes

Trim Availability in The Middle East

Superb Sedan will be available in the region from October 2025 in the Selection and Laurin & Klement (L&K) trims, with the Sportline and Essence trims being added to the offering from early 2026.

The all-new Superb continues Škoda’s 130-year tradition of combining European heritage with forward-looking engineering and innovation, with a growing retail network and a model line-up that now includes the Kodiaq, Kushaq, Octavia RS, and the flagship Superb. Building on its legacy as one of the brand’s most iconic models, the Superb is set to become a key player in the regional market.