Italy’s Pirelli Tyres has appointed the Intermarkets Madco Group as their communications strategists, handling advertising, public relations and event management in the United Arab Emirates (UAE) and Middle East region.
The Intermarkets Madco Group is one of the first advertising and public relations agencies established in the Middle East in 1961. Today, the group operates as a total communication specialist, with a total of 10 full-service offices throughout the region.
Pirelli's tire sector has 21 factories and approximately 20,000 employees in Argentina, Brazil, Egypt, Germany, Great Britain, Italy, Spain, Turkey, The United States and Venezuela. It also has a marketing network covering over 120 countries around the world. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
