Pro Audio Light Middle East (PALME), the region's sound and lighting communication showcase, has signed up its first three exhibitors – Desert Beat, Avolites Middle East and Seven Stars Events and Production Company.
The Emirati-based company Desert Beat believes the vertical trade show's arrival on the regional scene could not have come at a better time. “The regional audio and lighting sector has reached a point now where it requires a dedicated industry forum,” said Jamal Sirhi, owner of Desert Beat.
Taking place at the Dubai International Exhibition Center from February 16-18 next year, the show will draw upon IIR Exhibitions', organizers of PALME, global expertise in the Audio and Lighting trade show arena. The show targets manufacturers, distributors, rental companies and installers of groundbreaking sound and light technology and will be a regional forum for industry professionals.
Although only a year old, Desert Beat has already secured regional distribution rights for international brands such as Chauvet Lighting, Reloop and Odyssey Gear and has carved itself a niche in the mobile DJ market. Desert Beat will use PALME to raise industry awareness of its services as well as to introduce its vision of the future of mobile DJ-ing in the Middle East.
IIR is one of the world's largest exhibition and conference organizers. It has 44 business units worldwide. Together these offices organize more than 3,000 events annually. In the Middle East, the company's portfolio also includes Middle East Electricity, Arab Health, the Motexha fashion trade fair, Ambiente Arabia, the international gifts and home ware exhibition and Gulf Traffic. — (menareport.com)
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