The US Consulate’s Commercial Office in Dubai is, for the first time, will showcase American hospitality industry suppliers at the Hotel Show in Dubai between May 20-22.
The booth will enable US-based suppliers to represent themselves at the Middle East Hotel Show through catalogues, videos and other multimedia forms, according to the US Commercial Attaché in Dubai, John Lancia. US commercial offices attached to embassies and consulates worldwide officially represent the US Department of Commerce in Washington DC to promote American exports.
“We will be actively marketing the booth to US companies and inviting them to participate with us to expose Middle East and international hotel industry representatives to what America has on offer,” Lancia explained.
“Coupled with the traditional US pavilion, representing many major American suppliers already booked for the show, the booth allows another level of smaller supplier to gain exposure. It fulfills a prime ambition of the Hotel Show, which is to bring diversity and innovation from as many countries and companies as possible worldwide under one roof,” said Laith Kubba, director of the Hotel Show organizers, streamline Marketing.
The Hotel Show is held under the patronage of Sheikh Mohammed Bin Rashid Al-Maktoum, Crown Prince of Dubai, UAE Minister of Defense and chairman of the Department of Tourism and Commerce Marketing.
So far, half of exhibiting space has been booked, at least 50 percent of this by new exhibitors, including strong local interest, according to a company press release. Four new national pavilions, representing Thailand, Lebanon, Taiwan and the Philippines, have been confirmed. The US, Germany, South Africa, United Kingdom, Italy, France, Australia and Hong Kong have once again taken pavilions.
This year’s Hotel Show attracted 115 exhibitors representing more than 200 companies from 13 countries in Asia, Australia, Europe, the GCC, North America and South Africa. The event also attracted over 3,500 visitors from the Middle East hotel industry.
The Hotel Show’s international exhibitor line-up will include manufacturers in air conditioning, audio visual, video conferencing and sound systems, bathroom supplies and bed linen, building materials, cutlery and crockery, carpeting and curtains. Also on show will be producers of computer hardware and software, fitness, spa and pool equipment, buses, vans and limousines, landscaping services, management and reservations systems, telecommunications systems, uniforms, and dozens of other products and services vital to a hotel’s day-to-day running. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
