Mirinda Exotica, which hit supermarket and cold store shelves across the Gulf last month, brings together a blend of a wide range of tropical fruits. The new product, which comes in single serve and multi-serve packages, has been specially developed for the region following extensive fieldwork and consumer research in the Gulf.
Mirinda Exotica is expected to help further establish Mirinda’s already strong position across the Gulf. In the Middle East Pepsi-Cola is the number one soft drinks company by far and its marketplace experience, technical expertise and innovation capabilities reflect its market leadership. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
