The newest Dubai social guidebook to hit the stands was formally launched to the media at a recent conference at the Taj Palace Hotel Dubai, located in Deira. On board to welcome the official launching of The Informer were media invites from Dubai and United Arab Emirates (UAE) dailies and publications.
The first issue was soft launched in September 2001 to introduce the guide to the market in Dubai. The magazine had its formal launching on December 31. 25,000 copies of the guidebook were distributed in Dubai, of which 10,000 were hand distributed while 5,000 copies are kept in cars run by the National Taxi. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
