British registration and market research company, Media Matters, is employing a dual language software system that enables event organizers to register visitors and use outward facing monitors providing a sponsorship opportunity as well as ensuring accurate visitor registration in both Arabic and English.
Registrations at Comdex Saudi Arabia 2002 were sponsored by SBM/IBM and Canon, among others. “Where organizers run an in-house system they tend to bring with them junior members of staff with little international experience. This can in the end be extremely costly as well as potentially embarrassing,” Media Matters Director Julian Temple said. “Our next challenge is to produce full color photo ID passes for attendees at a luxury travel event in France.”
Formed in 1988, Media Matters is based in the UK providing multi-lingual computerized registration and market research services to international event organizers. Their market research services for organisers include visitor and exhibitor surveys and independent post-show marketing reports helping organizers to sell more space. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
