McDonald’s is launching a worldwide brand campaign. McDonald’s countries will incorporate the “i’m lovin’ it” campaign into advertising, promotions, public relations, restaurant merchandising and overall brand communications initiatives.
The new marketing approach is called “Rolling Energy” and it involves McDonald’s first-ever integrated global two-year marketing calendar that will provide consistency in messaging and communications to customers and employees worldwide.
The “Rolling Energy” drive will be expressed in a variety of integrated marketing activities, including promotions, media planning, new products, merchandising and internal marketing.
“McDonald’s owners in the Middle East share the commitment to this campaign with all other McDonald’s owners worldwide,” said Managing Director of the Fakhro Restaurant Company, the owners and operators of McDonald’s restaurants in Bahrain, Ali El Hajj. Ali was recently elected to head the coordination between McDonald’s restaurant owners in all the Gulf Cooperation Council (GCC) countries.
McDonald’s restaurants serve 46 million people every day through over 30,000 restaurants in over 100 countries worldwide. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
