MasterCard International, a global payments leader, recently conducted a seminar, entitled “Leveraging EMV to Create Competitive Advantage,” held in Dubai. Attracting an array of leading banks and industry experts in the Middle East and Africa, the seminar addressed ways to leverage the EMV chip infrastructure and the wide range of inherent added-value propositions. The seminar also provided details on OneSMART® MasterCard, MasterCard’s chip program that supports all aspects of chip migration.
“We are pleased that more and more customer financial institutions in the South Asia, Middle East and Africa Region are now shifting to EMV, as is the trend globally. OneSMART MasterCard has been well received, since it offers the industry’s most complete range of support services,” said V.S. Chandrasekhar, vice president, Product Delivery, MasterCard International, South Asia, Middle East and Africa.
“MasterCard is working closely with its customer financial institutions across the MENA Region to help them migrate to smart card technology. Ultimately, the overall objective is to help increase their profitable card business by retaining their most valuable customers, reducing costs and risks, acquiring new customers and increasing card usage,” added Chandrasekhar.
